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General Practitioners will be provided with the knowledge to develop proficiencies in Patient Marketing, Advertising and Communication actions to Acquire New Patients, Retain Existing Patients and Reduce Lost Appointments due to No Shows and Cancellations aligned to AHPRA (Australian Health Practitioner Regulation Agency) Guidelines for advertising a regulated health service.

Sessions: 

1. The Power and Significance of the Patient Marketing, Advertising and Communication Journey
2. The opportunities of modern channels for General Practitioners (as sole traders or as Principal owners) and their risks.
3. How Practices and Practitioners gain New Patients, retain Existing Patients and reduce Lost Appointments
4. Patient Growth and Retention: A Practitioner Perspective
5. Patient Growth and Retention: A Peer and Practice Perspective
6. Patient Marketing, Advertising and Communications Analysis and Individual Quality Improvement Actions 

Through learning modules and workbooks, this activity is for General Practitioners (Sole traders or Principal owners).

For further details and if you have any questions, please email contact@embold.com.au

Learning Outcomes

1. Describe the Patient Marketing, Advertising and Communication Journey for General Practitioners
2. Identify the potential benefits and risks of the modern Patient Marketing, Advertising and Communication channels accessible to General Practitioners in Australia, such as Social Media
3. Explain the importance of New Patients, Existing Patients and Reducing Lost Appointments due to No Shows and Cancellations for General Practitioners
4. Provide General Practitioners with a self-assessment to review and measure individual performance in Patient Acquisition, Patient Retention and Lost Appointments to identify Patient Marketing, Advertising and Communication actions that can be taken to improve their outcomes.

Details

This activity has been Accredited for 6 CPD hours (3 x EA, 1 x MO, 2 x RP).

Price: $425 (including GST)

Disclaimer: Please note, once you click 'Register now' you will be leaving the AMA’s CPD Home website and entering a third-party education provider’s website. If you choose to register for this learning, you will need to provide some of your personal information directly to the third-party education provider. If you have any queries about how third-party education providers use, disclose or store your personal information you should consult their privacy policy.

Upon completion, your CPD activity record may take up to 4 weeks to be reflected on your CPD Home Dashboard.